The Road to Success – Friesland Campina X Rholab
Friesland Campina is one of the most respected names in Pakistan’s dairy industry. Despite its strong global presence and premium product range, the brand faced significant challenges in competing with already established dairy giants in the Pakistani market.
To overcome these barriers and build a strong digital presence, Friesland Campina partnered with Rholab, Pakistan’s leading eCommerce distribution and fulfillment agency.
Rholab’s Bricks-and-Clicks Model for eCommerce
Rholab specializes in “Bricks-and-Clicks,” offering comprehensive digital solutions across the biggest eCommerce hubs such as:
- Daraz
- Olper’s Mart
- Krave Mart
- Deal Cart
- D2C stores
Rholab manages all D2C fulfillment operations for Olper’s, handles eCommerce distribution across multiple markets, and operates Friesland Campina’s official Daraz flagship store for consistent brand visibility.
Challenges Faced by Friesland Campina
Managing Large-Scale Inventories
Operating across multiple warehouses created inventory accuracy challenges.
Highly Competitive Dairy Market
A saturated market made it difficult for Friesland Campina to stand out.
Lack of D2C Capability
They needed a strong direct-to-consumer (D2C) model to increase customer reach.
Weak Organic Visibility
Poor SEO led to low search rankings, limited visibility, and reduced traffic.
Limited Customer Insights
The brand lacked advanced analytics to understand customer behavior.
Solutions Provided by Rholab
eCommerce Strategy & Website Development
- Implementation: Rholab built a responsive, user-friendly, mobile-first eCommerce platform with secure payments.
- Significance: Enabled Friesland Campina to establish a strong D2C presence and expand nationwide.
eCommerce Fulfillment for Olper’s Mart
- Implementation: Rholab handled warehouse operations, inventory flow, order processing, and final-mile fulfillment.
- Significance: Improved order accuracy and ensured timely deliveries across Pakistan.
Seo Optimization
- Implementation: Keyword optimization for “low-fat milk,” “fresh milk,” “dairy cream,” and more.
- Significance: Organic traffic increased significantly, improving discoverability and brand awareness.
Data Analytics & Consumer Insights
- Implementation: Advanced analytics helped identify buying behavior and optimize marketing strategies.
- Significance: Boosted customer retention, engagement, and overall sales.
eCommerce Distribution Solution
- Implementation: Digitized logistics, automated stock monitoring, and improved multi-channel distribution.
- Significance: Ensured consistent product availability and strengthened customer trust.
Welcome to Olper’s Mart
In March 2020, Rholab and Friesland Campina launched Olpersmart.pk, becoming the first dairy brand in Pakistan to build a dedicated online store. The platform has shown tremendous year-on-year growth and remains a key asset.
Converting Challenges Into Opportunities
Since 2019, Rholab and Friesland Campina have worked together to:
- Establish D2C dominance
- Onboard new eTail partners
- Optimize digital strategies
- Build a dedicated eCommerce channel
This transformed Friesland Campina from a traditional dairy business into a leading eCommerce brand.
Building Olper’s Mart – Rholab’s Key Contribution
Rholab managed:
- Store development
- UX design
- Secure payment integrations
- Inventory digitization
- Logistics workflows
- Personalized customer experience features
This made Olper’s Mart a strong online channel for FMCG customers.
Rholab X Friesland Campina – Daraz Flagship Store
Rholab oversees:
- Store design & layout
- Promotional banners
- Daily operations & order processing
- Return management
- Campaign participation
This helped Friesland Campina maintain a strong marketplace presence.
Results Achieved
30% Increase in D2C Sales
Within 6 months due to better UX and improved digital funnels.
20% Faster Delivery Times
Through fulfillment optimization and warehouse streamlining.
15% Improvement in SEO Rankings
Higher visibility and increased organic traffic.
Higher Customer Satisfaction
Better delivery performance and enhanced shopping experience.
Stronger Brand Awareness
Higher engagement, more online mentions, and better recall.
Friesland Campina’s Transformation
Through its partnership with Rholab, Friesland Campina successfully:
- Strengthened its digital footprint
- Improved customer experience
- Enhanced operational efficiency
- Increased online revenue
- Built a long-term competitive edge
Rholab’s customized eCommerce solutions, covering SEO, fulfillment, analytics, development, and distribution, played a crucial role in this transformation.
FAQs About Rholab X Friesland Campina
Why did Friesland Campina choose Rholab?
Because of Rholab’s proven success in eCommerce distribution, D2C management, and marketplace operations.
How did Rholab improve Friesland Campina’s D2C sales?
Through an optimized website, better product visibility, and fulfillment excellence.
What role did SEO play in this transformation?
SEO increased organic traffic and helped customers find Olper’s products easily.
How does Rholab manage inventory for FMCG brands?
Through real-time tracking, automated stock updates, and smart allocation systems.
What makes Olper’s Mart successful?
A combination of fast delivery, smooth UX, reliable distribution, and a dedicated digital strategy.
How did the partnership impact customer satisfaction?
Reduced delivery times, accurate order handling, and an easy shopping experience boosted satisfaction.
Can Rholab help other FMCG brands?
Yes, Rholab provides scalable eCommerce fulfillment, and distribution solutions for all FMCG categories.
