The Road to Success: Friesland Campina x Rholab

Introduction

Due to its excellence, Friesland Campina is one of the most renowned brands in the dairy market. This brand soon became a competition pillar with the already well-established, long-time famous brands. However, Friesland Campina faced many challenges before it collaborated with Rholab.

Rholab’s Bricks-and-Clicks Model for eCommerce

Specializing in the online-only ‘clicks’ business model, Rholab offers personalized digital solutions for consumer eCommerce hubs such as Daraz, Olper’s Mart, Krave Mart, and Deal Cart.

Rholab manages all the D2C fulfillment services related to Olper’s, with eCommerce distribution carried out across major eCommerce platforms like Daraz, Deal Cart, and Krave Mart. Moreover, Rholab also operates the official store on Daraz of Olper’s to ensure constant brand presence and ease of access for customers.

Challenges Faced by Friesland Campina

Manages large-scale inventories: Friesland Campina needed help with inventory management across locations.
Market Competition: First of all, the Pakistani milk market is quite saturated with formidable competition. Therefore, it took a lot of work for Friesland Campina to enter the market.
Building D2C Capability: The core objective was to build up a D2C strategy so that Friesland Campina could reach out to customers more effectively and promote sales to be increased through online channels.
Organic Visibility: Though the company had a good product lineup, it was suffering from organic visibility. The underprivileged performance of their SEO reflected and could not help those interested parties find their products, which has further declined sales and brand awareness.

Solution Provided by Rholab

eCommerce Strategy:

Implementation: Rholab provided a concept to Friesland Campina for an effective eCommerce website, meaning we developed a user-friendly interface, safely enabled payment gateways, and mobile responsiveness to respond to the increasing numbers of mobile shoppers from Pakistan.
Significance: Its strong online presence is the most important determinant in setting up the D2C operations for Friesland Campina. With internet-based services, Friesland Campina could expand its reach into a wider space while directly being able to penetrate customers’ absolute necessities in today’s digital marketplace.

eCommerce Fulfillment Service for Olpersmart.pk

Implementation: Rholab managed efficient eCommerce fulfillment services, which smoothed the logistics and eCommerce distribution process in Friesland Campina. Warehouse and inventory management were managed and processed on time.
Significance: We were successful in managing high-value inventory across locations because the eCommerce fulfillment service for Friesland Campina was strengthened. The efficient delivery of orders with no delays increased customer satisfaction.

SEO Optimization

Implementation: Rholab focused on SEO strategy with Friesland Campina by optimizing keywords like low-fat milk, dairy cream, & fresh milk that would increase Friesland Campina’s public appearance.
Significance: Improvement in ranking on websites along with online visibility saw the expansion of the customer base of Friesland Campina. Proper use of SEO brought new customers toward Friesland Campina, and organic traffic on the website increased, hence leading to increased sales and popularity in severe market competition, which further emphasized the impact a strong digital marketing approach can have on business success.

In the end, Rholab’s efforts to improve Friesland Campina’s online presence were very significant in expanding the brand and market share.

Data Analytics and Consumer Insight

Implementation: Rholab assisted Friesland Campina in gaining necessary insights through data analytics into its customers’ purchasing behavior. This helps Friesland Campina understand what factors control its customers so it can thereby customize its marketing mix accordingly.
Significance: With such a level of consumer awareness, Rholab assisted Friesland Campina in refining its campaign. The company’s sales share soared through the roof and made for an impressively stable market position. This will enable Friesland Campina to make decisions that are very much in life-like terms but rooted in data analysis speaking to customers’ sentiments, which could be channels for brand loyalty and engagement.

eCommerce Distribution Solution

Implementation: Rholab highly upgraded the logistics and inventory management systems, building on Friesland Campina’s eCommerce distribution. Fitful integration of state-of-the-art technology was implemented to maintain appropriate stock levels and enable rapid consumption by consumers through quick response, thereby increasing operability. Friesland Campina ensured the constant availability of the products within the expectations of the consumers to draw great strength into its market.
Significance: This ensured that the efficient eCommerce distribution system of Rholab would always be available to its consumers for Friesland Campina’s products. The ability further helped achieve consumer expectations, thus fostering brand loyalty. Owning the chance to keep up with different market opportunities, Friesland Campina would register better sales along with a more energetic competitive position in the dairy business. It also enhanced customer satisfaction and led to growth within the ever-changing eCommerce world.

Welcome To Olper’s Mart

Penetrating different models of eTailers and launching Friesland’s biggest asset Olpersmart.pk in March 2020. With promising year-to-year growth, Rholab and Friesland aim to grow together. This is impressive and gives pointers to the sustained growth and effectiveness of strategic initiatives undertaken in this period also added value to Olper’s by providing air-to-air service.

Converting Challenges into Opportunities & the Journey of Rholab & FCEPL

In 2019, Rholab and Friesland decided to become the first diary category to officially launch on eCommerce by converting all the challenges into opportunities and building Friesland’s separate identity in the eCommerce world. Closing the first year with a promising future and onboarding potential eTailers of those times.

Shifting focus on eCommerce with innovative strategies and launch of eCommerce dedicated channel with new eTailers entering the market.

Building Olpers Mart: Rholab’s Key Contribution to Friesland Campina’s Digital Expansion

Rholab played a very great role in establishing Olpers Mart for Friesland Campina. Through that distinct brand vision of separating this particular online platform, it could happen. Rholab supplied all technical know-how engaged in creating intuitive, easy-to-use eCommerce solutions so it reached an all wider audience, thereby presenting a chance for shopping for Olpers products with maximum ease and comfort right at people’s homes.

Smooth integration of payment gateways with an efficient delivery system and features of personalized customer experience support from Rholab highly contributed to the improvement in Olpers’ Mart’s digital presence, bringing high-quality dairy products to more end users.

Rholab x FRIESLAND Daraz Flagship Store

In addition, Rholab also manages the Daraz flagship store, meaning it oversees various aspects, including store layout and design. Rholab also maintains an appealing visual that aligns with Friesland Campina’s branding.

Promotional Banner: Rholab also designs banners to reflect ongoing promotions.
Order Processing: Olper’s daily order processing is handled by Rholab’s dedicated team, ensuring that all customer’s orders are fulfilled properly.
Returns Management: Our team efficiently manages returns to enhance customer experience.
Campaign Participation: We actively participate in promotional campaigns to boost sales that enhance brand visibility.

Results

After partnering with Rholab, Friesland Campina experienced great improvements. The noticeable results are:

D2C Sale Increase: It recorded an amazing 30% growth in sales through D2C in just 6 months since the company came up with new eCommerce strategies. This is mainly due to the interactive eCommerce website and well-established marketing strategies from vendors to consumers.
Reduced delivery times: Optimizing the eCommerce fulfillment service reduced order-to-ship time by 20%. Optimizing logistics and warehousing operations would help Olpers facilitate quicker product delivery, meaning an improved level of customer satisfaction.
SEO Ranking Improvement: Moreover, through the development of SEO strategies, Olpers realized an increase of 15% in organic traffic to their website. This at the time further increased the visibility of Olper’s offer in search results, improving the opportunities for possible customers to know their products, thus increasing sales.
Customer Satisfaction: This period also made delivery times more efficient and improved the shopping experience itself through their eCommerce platform to increase customer satisfaction ratings significantly. Consumers responded positively to the thought of ordering conveniently and reliably through Olpers directly.
Increased Brand Awareness: This digital marketing led to increased brand awareness and an enhanced online presence. More and more people became engaged with social media in general, and to a greater extent, brand mentions through each different type of channel compared to the prior months.
Increased Brand Awareness through Enhanced Online Presence and Marketing: Campaigns Improved online presence and effective marketing campaigns resulted in a good level of brand awareness among customers. In this way, Olpers was segregated from major competitors in the Pakistani market.

Friesland Campina’s Olper’s Mart Transformed: Rholab’s Strategic Support in Building a Leading Online Store

Tie-up with Rholab from Friesland Campina has helped the company to change its business effectively to overcome the problems under its head and set up the company for long-term success in the stiff battle of the dairy market in Pakistan.

Therefore, these customized eCommerce solutions by Rholab would be smooth integrations for Olpers, increase customer happiness, and enhance its online presence. It is through these services provided by Rholab, most directly, including eCommerce development, eCommerce fulfillment services, SEO optimization, data analytics, and many others—that most directly worked with Friesland Campina’s needs.

If you want to level up your business in terms of eCommerce and optimization, Rholab is always ready to help you. Rholab provides eCommerce solutions in Pakistan, including smooth logistics, delivery, enhanced online experience, & eCommerce fulfillment.

Contact Rholab today to transform your business. Set up your long-term success with Rholab.